By Peter Saunders
Glossy Island Nailbar is a beauty franchise system that was created in Germany by the parent company of Light Concept Nails (LCN), which distributes nail, hand, foot, body and spa products to professional estheticians around the world. The concept involves setting up kiosks in shopping malls to offer quick, simple, no-appointment-necessary hand and nail care services—from basic manicures to full gels to paraffin massages—for both female and male customers.
While there are already some 30 Glossy Island franchises across Europe, the system only recently reached Canada when the first North American location opened in Halifax’s Scotia Square, under the oversight of Canadian franchising representatives Lesley and Laura Doane.
“A shopping mall is the perfect location for high footfalls,” Lesley explains, “and you only need one electrical outlet to operate the whole nailbar.”
The Doanes discovered Glossy Island through family friends, who were already distributing LCN products in Eastern Canada.
“Partnering with LCN is huge, as they have beauty schools across Canada,” says Lesley. “We really believe in the quality of their products.”
They attended a discovery day in Germany nearly two years ago, then became involved in the long process of Canadianizing the language in the system’s operations manual and marketing materials.
Their approximately 20-square-foot kiosk opened first as a temporary pilot location in June 2016, as Scotia Square was undergoing renovations before a permanent space could be allotted near a new walkway. At press time, this work was expected to wrap up in the spring of 2017.
“It has been a good experience to go through at the beginning, offering a sort of ‘shop within a shop’ to introduce this as a new luxury brand,” says Lesley. “We want people to come to trust us before we expand further.”
Those plans for expansion will focus first on establishing the brand’s presence Eastern Canada, including Ontario, before moving on to Western Canada.