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Why Franchising Fits Baby Boomers

Photo courtesy Sunset Grill

By Warren J. Rutherford

Almost all members of the baby-boomer generation—i.e. those born between 1946 and 1964—are now over 50 years old. Many are thinking about how their life will change after a long career in business. This is especially true for those who have left or lost their previous gainful, productive employment during the recent economic downturn. They may feel out of sync with the changing job market, but need to work again before they can afford to retire.

Fortunately, looking at today’s labour market statistics, there is reason for optimism. Baby boomers who have been laid off and feel like they are losing focus after a period of unemployment and many attempts at getting another job are far from irrelevant to the new economy. The same is true of other baby boomers who are still employed and enjoy the fruits of their labour, but are looking over their shoulders with the worry they could become irrelevant before their time.

On the contrary, baby boomers’ talents, values, behaviour and experience in managing a variety of business situations are all increasingly in demand—just not necessarily in the same areas they may be used to. They can instead excel in franchising.

Read the full article: Why Franchising Fits Baby Boomers


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