By David Gray and Lauren Kenley
First and foremost, the franchising model of business investment and ownership is a way to transfer knowledge, experience and brand recognition from one successful enterprise to another, along with the distribution and sale of goods and/or services.
A franchisor grants a licence to a franchisee, giving the latter the right to use the former’s trademarks and business operating system for a fixed period. For this right, the franchisee pays an initial fee and ongoing royalties. In other words, the owner of a business concept leases the right to use that concept, including the name of the business, its products/services and its operating methods.
There are essentially three forms of franchise arrangements:
1. Business format franchises
With this type of franchising, often seen in fast food outlets and hotels, the licence granted to the franchisee takes the form of a turnkey operation, covering almost every aspect of the business, from systems to furnishings to layout. As such, the impact of the franchisor is felt throughout the ‘boilerplate’ enterprise, with each franchise having almost every element in common.
2. Product distribution franchises
This type of franchising is prevalent in the automotive business and soft-drink bottling, among other industries. The franchisor’s control is limited to determining the product mix, which allows the franchisee much greater operational latitude and the opportunity to truly personalize the business.
3. Business opportunities
These are typically lower-investment deals, where the buyer gets minimal—if any—support from the business concept’s owner. The buyer operates under his/her own business name and system. Indeed, it is at best ambiguous whether or not ‘biz opps’ should be considered franchises at all.
Read the full article: Defining Franchising

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