By Peter Saunders
Some franchises fit well-defined industry parameters, but others seem to appear out of the blue. So it was when Canada’s first Sky Zone Indoor Trampoline Park opened in Mississauga, Ont., in November 2011. The closest point of comparison may be a bowling alley, as families and groups of friends flock to a dedicated indoor facility for ‘pay-to-play’ entertainment—but in this case, to literally bounce off the walls.
“Our original idea, back in 2002, was to start a new professional sport,” explains Jeff Platt, CEO. “We soon realized that would cost tens of millions of dollars, so instead we opened our research and development (R&D) centre as a trampoline park to the public. No one had done this before and there were no experts we could go to. We had to grow the concept organically and develop our own procedures.”
Read the full article: A Sky-high Launch