The facility, located at Lakeshore Boulevard West and Park Lawn Road, opened on March 20, 2019.
The partners share a lot in common— not only did they both serve as officers together in the Indian Navy, but emigrated to Canada in 2010, and are Greater Toronto Area businessmen with joint real estate ventures, and each have a master’s in business management. Both had previously worked for consulting firms with core competencies in customer management, operations, project management, and finance—skills that will be tested in their new ownership roles.
“It was a natural, decision for us to do this,” said Sandhu. “We have been friends for the majority of our lives and had a strong interest to open a business together.”
The search for a business
The friends had considered owning a business for some time. While exploring restaurants, retail, and other options, Venkataraman had a massage at a facility in Brampton, Ont. and loved it.
“I was impressed with the professionalism of the staff and the way the clinic was managed,” he said. “I researched online and found that Massage Addict was open to franchising. The rest is history.”
An ideal business model
The two love the Massage Addict business model for a number of reasons.“The health and wellness industry is growing at an annual rate of 6.5 per cent, twice the global economic growth rate,” said Venkataraman. “The mix of building a successful business and the ability to make a difference in a person’s well-being is immensely satisfying.”They each also like the fact that the demand for massage therapy is growing. It is a business that can be managed with fewer cash transactions and limited inventory. Most importantly, the colleagues enjoy the initial and ongoing support the franchise provides.
“The support has been outstanding,” said Sandhu. “We received help identifying and signing a lease on the location, with data and research provided by the organization. We also had help with our bank loan documents, and step-by-step directions for activities leading up to the clinic’s opening. It’s all been invaluable.”
The associates also received recruiting support, marketing, and a five-day in-person training course offered by the organization. “It’s all been invaluable.”
Location, location, location
The location was not a random choice for the team.
“We did some research on GTA population density, demographics, registered massage therapist (RMT) availability, and other franchise clinics,” said Sandhu. “We realized Etobicoke presented the best opportunity and narrowed our search to Lake Shore Road, due to the number of individuals in upscale condominiums, as well as the region’s new developments, and future plans.”
When they found a condo with 1500 units located in a busy plaza that had healthy foot traffic, their search ended.
Joining the family
Massage Addict CEO Fraser Clarke is thrilled with this latest addition to the family.
“Gobinder and Magesh are the perfect partners and are a huge asset to the company,” said Clarke. “The fact they opened our 90th clinic makes it even better.”
The colleagues have agreed to open a second location in Etobicoke by the end of 2019.
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