Allegra Marketing Print Mail, a print and marketing franchise, has plans to expand its North American footprint into several new markets across Canada.
Targeting several provinces for expansion, including Ontario, British Columbia, and Alberta, Allegra’s Canadian growth strategy entails building the brand’s presence with several new franchises in Toronto, Ottawa, Mississauga, Vancouver, Burnaby, Abbotsford, Victoria, Edmonton, Red Deer, and more.
“Our parent company, Alliance Franchise Brands, is already well established in Canada and makes expanding Allegra into new Canadian markets a natural next step in our franchising evolution,” said Mike Cline, chief development officer. “We look forward to opening new centres to help meet the growing demand for printing services and marketing support for Canadian businesses as the country’s economy rebounds from the pandemic and continues to reopen.”
The company lists factors such as low cost of living, access to a variety of government grants and tax credits as well as a favourable exchange rate as reasons to propel the brand’s growth strategy. Today, Allegra has more than 20 Canadian locations already open across several provinces.
According to a media release, specifically geared toward entrepreneurs seeking business ownership with a proven model, the Allegra franchise opportunity offers those with strong ties to their local business community as well as foreign entrepreneurs who want to invest in a business in Canada through the PNP Entrepreneur Visa Program.
For existing print and marketing professionals who want to convert their business to Allegra, the Allegra Advantage Program allows owners of independent print shops to become an Allegra centre and gain access to a number of resources available in its network.
Prospective Allegra franchise members should have a background in marketing or sales, with established relationships and experience working with small to mid-size businesses.