Transition Squad, a Toronto-based franchisor of estate and downsizing auctions, has announced the launch of SupportLocal.Club, an initiative to support local businesses by selling gift cards and vouchers and distributing coupons on their behalf.
“Transition Squad has been helping seniors downsize and working with families settling an estate since 2006,” said Viraf Baliwalla, president of Transition Squad. “Till now, we have primarily been auctioning second hand items to our database of consumers, collectors, and resellers.” “SupportLocal.Club helps us give back to the small business community by promoting local merchants and the #SupportLocal movement while also giving our auction buyer members new products, services, and experiences to bid on,” he adds.
Here’s how SupportLocal.Club works:
- Merchants give Transition Squad one virtual gift card, and Transition Squad auctions it with no listing fees or seller’s commission charged to the merchant, with a starting bid of five to 10 per cent of the face value; and
- For Transition Squad members, it is like getting free money. If they are the only bidder, they could get a $100 gift card for only $5 to $10. In most cases, the highest bid will still be at a discount from the face value.
“Small business is the lifeblood of any community,” Baliwalla added. “It is important to support them, especially at such a difficult time.”