It was a banner year for Massage Addict’s growth and success in 2018, as the franchise continued to strengthen its brand across Canada, introduced new services, and helped drive increased revenue for clinics across the country.
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Michael Morozov is founder and CEO of Aurum, headquartered in Vaughan, Ont., with 250 employees and more than 25,000 clients across North America, which it serves through more than 18 corporate locations.
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For more than 37 years, M&M has helped Canadians put delicious meals on the table by offering consumers easy-to-prepare, top-quality foods and personalized customer service. The brand has become Canada’s leading retailer of frozen foods, offering more than 400 items in over 340 locations across the country.
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Starting in 2014, the M&M brand began to transform based on a promise of “Helping Make Real Food for Real Life.” This change included new full-colour packaging design, a redesigned contemporary store concept, and more.
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Canadians are increasing their consumption of meals outside the home. The average household spends nearly $2600 on food purchased from restaurants, which is an increase of more than 17 per cent increase in four years. Franchisees also have an established customer base and this is good news for restaurant owners.
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New clinic owners Gobinder Sandhu and Magesh Venkataraman have opened the 90th Massage Addict clinic in Etobicoke, Ont.
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