It is important franchisors set themselves up for success by having the required resources to handle multiple franchises and support multi-unit operators.
In a normal year, one might read about how category ‘X’ continues to increase its market share with faster year-over-year growth, or how home-based franchises are increasing in popularity.
With the COVID-19 pandemic continuing to put financial pressure on businesses across the country, franchise owners are looking at two distinct techniques to ensure they remain viable now and in the future.
This is a simple question with a fairly detailed answer. A key principle to keep in mind is it is up to both parties—the franchisor and franchisee—to work together to establish and maintain good relations. However, the franchisor must take the lead in setting up programs to accomplish this...
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