By Martin Greenspon
Q: What exactly is franchising? Martin says: Franchising is a method of doing business by which you, as a franchisee, are granted the right to offer, sell and distribute goods and/or services under a marketing plan or system prescribed by a franchisor.
By John Woodburn
Franchise locations of all types require strong, appropriate locations to ensure their success. Whether they offer food, retail products or services, the convenience of the location has a strong influence on customer visits. More than just location.
By Lloyd Shears
While thinking about a topic for this article, I began to reflect on my experiences with prospective franchisees over the years; specifically, why some people choose not to go into business while others do.
By Leonard Polsky
The use of social media is an exploding phenomenon in today’s business and personal world, with various prominent and emerging social media platforms growing in use by leaps and bounds. People and companies—franchises included—are just as eager to jump on board.
in the left-hand corner of your screen.