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You Move Me: The franchise all about customer service

crop1By Peter Saunders
In May 2013, a moving company was launched with more than 25 franchises opening at the same time, reaching a market of some 40 million potential customers overnight. This massive simultaneous rollout was possible because the new brand, You Move Me, was introduced by existing 1-800-GOT-JUNK? franchisees across North America.

“We leveraged the expertise of the cream of the crop from one brand to start another on the right foot,” explains Tania Venn, public relations (PR) director.

Indeed, You Move Me’s operational and call-centre systems were tested since February 2013 by Toronto franchisee Paul Guy, who was also the first and most successful 1-800-GOT-JUNK? franchisee.

Now being made more broadly available to new franchisees, You Move Me is the latest franchise system from Vancouver-based entrepreneur Brian Scudamore, who previously developed both 1-800-GOT-JUNK? and, more recently, WOW 1Day! Painting. As in those instances, the franchisor says he spotted an opportunity to revitalize a mature business sector.

“A couple of years ago, my family and I were moving into our new home,” he explains. “Unfortunately, we were let down by our movers. They were not on time, didn’t clean up after themselves and even broke things. After researching the industry, I realized there was a lot of opportunity for a company to take the stress out of moving and put the customer first.”

crop2So, to set itself apart, You Move Me promises complimentary morning coffees, clear arrival windows and a housewarming plant as a post-move gift, among other customer service initiatives.

“Moving is a billion-dollar industry, but it’s packed with less-than-innovative companies,” says Scudamore. “By offering a moving service that’s based solely on the customer experience, our goal is to make a challenging time almost fun.”

In addition to offering packing and moving services, You Move Me franchisees sell related supplies. Customers pay a one-time travel fee and receive free protection, assembly, disassembly and wardrobe services. In keeping with the company’s fun spirit, the wardrobe box doubles as a kids’ fort, designed to resemble a rocket.

At press time, You Move Me expected to close out 2013 with $5.7 million in revenue. Franchise development ramped up in November with the first franchisee candidate interviews.

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