For more than 37 years, M&M has helped Canadians put delicious meals on the table by offering consumers easy-to-prepare, top-quality foods and personalized customer service. The brand has become Canada’s leading retailer of frozen foods, offering more than 400 items in over 340 locations across the country.
Now, poised for franchise growth, M&M has changed for the better, rebranding itself from M&M Meat Shops to M&M Food Market. Along with the name change, the brand’s evolution includes a new logo, updated products and packaging, a store redesign, newly trained meal advisors and a significant digital presence.
Many of the initiatives behind this transformation were driven by the company’s corporate business strategies, which were adapted and implemented in response to the changing, competitive food retail market and what customers said they were looking for from the brand. Innovation across every aspect of the business will fuel growth at M&M Food Market.
Food promise assures quality
Since launching its food commitment, the franchise system’s product development and quality assurance team has ensured all products contain no artificial colours, flavours or sweeteners, reformulating existing items and only introducing new ones adhering to this promise. Already, 94 per cent of seafood sold in-store meets the franchisor’s sustainability guidelines and the company is continuing to work with its vendor partners on the remaining items.
Head office has devoted more time and resources than ever before to evaluating, improving and diversifying its food portfolio. The product development and quality assurance department has led the way in innovation by leveraging the brand’s new product development pipeline and go-to-market strategy. The team has worked with the company’s supplier partners to develop and launch many new products across multiple categories. Most recently, for example, stores have introduced new soups and sauces made with simple ingredients, stuffed pastas filled with high-quality ingredients, rice that is ready in less than two minutes and noodles.
Beyond frozen food
Not only is M&M Food Market the leading specialty retailer of frozen foods coast-to-coast, but the company also now offers general merchandise to complement its products and reinforce the brand promise to ‘help customers make real food for real life.’ Featured items include small appliances, cookware, serving platters and utensils.