::this post ID is 18151::::in categories of ..Features..::

M&M Food Market rebrands and revamps

In addition to frozen foods, stores now carry a variety of general merchandise.

New loyalty program
Stores are transitioning away from the existing ‘MAX’ loyalty program to a new one-to-one based Real Rewards program. The updated program will allow the company to reach its customers on a more personalized level, providing targeted products, offers and promotions.

Digital and marketing communications
The franchisor has introduced many new digital capabilities for the brand’s new online presence. These developments include improved features and functionalities on the company’s newly designed website, new e-mail collection programs, data management, couponing tools and transitioning to a new e-mail marketing provider, allowing for improved connectivity.

A key pillar to the company’s digital footprint is the relaunch of the company’s Click & Collect platform, which allows customers to place an online order and pick it up at any location across Canada, with no minimum quantity or value, no fees and a one-hour guarantee. This program has developed significantly over the years, with further growth anticipated in the future.

Demonstrated success
M&M Food Market offers prospective franchisees a proven brand history, a supportive team of food, marketing, franchising and operations experts, a simple and cost-effective owner-operator labour model and a complete turnkey franchise package, with comprehensive training and effective, hands-on support from a dedicated store operations team. The company is looking for new franchisees who are passionate about the brand, love food, enjoy working with people, have a track record of successfully managing or leading a team and are willing to become established in the community where they operate. The brand has changed for the better. Come see for yourself!

Established: 1980

Outlets: 340+
Investment: $100,000 – $500,000
Royalty fee: 4%
Advertising fund: 3% national, 4% local
E-mail: Liz Riley at lizr@mmfoodmarket.com
Telephone: Liz Riley at (905) 814-2420
Website: www.mmfoodmarket.com

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