::this post ID is 18249::::in categories of ..Features....Food Services....Meet the Franchisor..::

Meet the Franchisor: Susan Senecal of A&W Food Services of Canada

A&W was reportedly the first quick-service restaurant (QSR) chain in Canada to introduce self-order kiosks, having originally tested them in Vancouver in 2010, prior to the Winter Olympic Games.

On the employee experience
“Our working climate is our biggest strength. Everyone at A&W commits to our goals that describe how we aspire to work together.

For many young people, we are their first job. We know we play an important role in their professional development.

It is always a challenge to find the best people to provide a great customer experience. They need to be focused on learning, doing the right thing for our guests and working well with others. We focus on retention by responding to the needs of all the people working in our restaurants and by showing them how their job can help them meet their own goals.”

On tomorrow’s franchisees
“Another innovation we recently introduced is our Urban Franchise Associate (UFA) program, which is designed to bring in younger people as new franchisees. They still need business acumen and strong people skills, but they can join this business with a significantly lower upfront investment and then benefit from paid work experience.

Our UFAs participate in an extensive training program, which covers everything from food service to restaurant management, and they work full-time in an A&W location with our operations team’s support. When they are ready, we put them in charge of their own franchise.

Our system has seen more than 25 straight years of continuous sales growth, including an increase of 18 per cent between 2014 and 2016. While we have greater market penetration in Western Canada, two-thirds of our recent restaurant growth has been in Eastern Canada. We have so many opportunities for new franchisees, in both big cities and small towns, across the entire country.”

 

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