Providing an essential service to Canadians
In times of crisis, people turn to what they know and can depend on. During the pandemic, Canadians have relied heavily on M&M Food Market because of the trust the brand has earned over the years.
“I’ve learned how many people depend on M&M as their main grocery source,” says Bishop. “Especially during these times, it just makes their life so much easier.”
Several safety protocols have been implemented including a corporate sanitation program, personal protective equipment (PPE) provided to all stores, social distancing protocols, counter guards in every store, curbside pickup, and a national mask policy for staff and customers.
“I think visitors trust they can be safe in our store,” says McAninch-King. “They see us cleaning regularly and the protocols we have in place. As hard as COVID-19 has been, it’s wonderful to watch customers feel safe shopping in our store.”
Giving back to the community
M&M franchisees are active members of the communities where they run their business and have a reputation for building a strong presence in their neighbourhood.
“I’m a firm believer that you will be more successful if you live in the area where you work, especially as a business owner, and particularly during these times,” says McAninch-King. “People want to support local.”
Bishop and Nandee live and work in their community and have built authentic and long-lasting relationships with their customers—getting to know them personally and learning more about their families.
“Being community-based is huge, especially in a business like this,” says Nandee. “We pretty much hear every customer’s story about what’s going on in their lives. At a big box store, you just don’t get that connection with your regulars. We’re really big on community and want to be there and help everybody as much as we can.”
Over the years, Martin and Baker’s community support has shown no boundaries, encompassing everything from homeless shelters to the food bank, school groups, nursing homes, churches, and donating to local hospitals.
“If you build strong relationships in your community, it helps you build a successful business,” says Martin. “We’ve been involved in all kinds of organizations over the years and, especially now, during the pandemic.”
M&M Food Market franchisees across the county not only support their local charities, but they also actively participate in fundraisers and community events.
“When I have community events, I’m making extra connections,” says Fronzi. “I think what draws people to M&M is the fact they can put a face to the brand. I’m all in when it comes to doing events in the community. It’s so important to me.”
Join an established brand with network support
If one is looking to invest in a customer-centric and proven brand, now is the time to consider an M&M Food Market franchise as unit owners will be backed by an established support system from the corporate office.
“I’m proud to be with a company that provides ongoing support,” says Martin. “Being a franchisee and meeting other store operators, we’ve created a real bond and friendship.”
“Being a part of a network of like-minded people who are open to sharing their stories of success and how to overcome difficulties is great,” says Bishop. “It’s hard to find that, especially in a competitive world. I’ve learned if you’re passionate about what you want to do, you’ll find people along the way who want to work with you and help you reach where you want to go.”
For prospective franchisees, M&M Food Market offers a complete turnkey franchise package, a simple and cost-effective owner/operator labour model, and comprehensive training. This, accompanied with market analytics, management foresight, and hands-on support from a dedicated team, is a recipe for success.
“It’s very important to love what you do,” says Fronzi, “I’ve learned with hard work, confidence, and determination, you can accomplish anything. I’ve achieved personal and professional growth and fulfilment and have never felt better in my life.”
M&M welcomes franchisees who are passionate about the brand, love food, enjoy working with people, have a track record of successfully managing or leading a team, and are willing to become established in the community where they operate.
Date of first franchise: 1981
Units: 330 traditional locations
Investment: $100,000 – $500,000 +
Royalty fee: 4%
Advertising fee: 3% national, 4% local
Telephone: (905) 814-2420