I’m fortunate to be a franchisee in a community-centric location. I’m able to talk to people, be part of the local atmosphere and help others out, too.
I want people in the neighbourhood to feel welcome in my store and appreciated at all times. We’re extremely experience-oriented. This is the only way customers will come back, especially now there’s new management at this location.
We had our grand customer appreciation opening in July 2017. We threw a party, advertised and put up banners to tell people the store was under management, as some customers wouldn’t have come back while it was under the previous management. We’ve had customers come in and remark how clean the store is now, compared to what it used to be like. It is great to hear from customers who had previously left and have now returned.
Our community and customers mean everything to me. Right now, I’m in talks with local schools and homeless shelters about outreach opportunities. Even though we’ve only been open a few months, I recognize how important it is for us to give back and positively affect our local area.
My first day at the store, Ray was with me and walking me through everything. It was a great help. Knowing he was there for nearly the first two weeks helped give me the confidence to run the store on my own after he left.
I was impressed to see him doing his job properly and showing me how to do mine. Clearly, the training system works! From new product release information on flavours of the month, business coaching and meetings, it’s great to know Ray has my back and wants me to succeed.
Taste of the future
In a couple of years, I will likely be looking to expand as a multi-unit franchisee in Toronto. Ideally, I’d like to have a total of three or four stores, if everything goes well and according to plan. Hopefully, with the support of my parents and the franchisor, I’ll be able to expand soon. Until then, I’ll continue to serve customers and do my best to keep my franchise successful!
Abdul Uzair Fasihi is a Baskin-Robbins franchisee in Toronto. For more information, contact him via e-mail at email@example.com.
Date of first franchise: 1945
Franchised/corporate units in Canada: 98
Investment range: $200,000 (new store development), minimum down payment of 10 per cent of purchase price plus verifiable liquid assets of 30 per cent of total selling price and costs for remodels due in the next 24 months (existing location).
Initial franchise fee: $25,000