By Michael Elliott-Haché
To evaluate the success of a business, most analysts will look at the history and conception of the company. From there, they will measure the growth and milestones the business achieves and how quickly they were able to do so. While this method is a great way to see the monetary worth of a business, the most successful businesses turn their attention toward what is to come. While it is all well and good to celebrate past successes, the best companies want to be the pioneers of their industry and, therefore, adapt an eyes-forward approach.
PropertyGuys.com has been the forerunner to the new model of real estate for almost two decades, and they are showing no sign of slowing down any time soon. What was once branded as “The Future of Real Estate” is presently educating a national and international audience on how to market and sell their own houses. More and more, homeowners are flocking to the PropertyGuys.com model for many reasons, and arguably the greatest of these reasons is simple: being in control. In a time where people feel less and less in control of their lives thanks to an unexpected pandemic, this model is without a doubt appealing to the masses.
The story begins in 1998 when two university students in Moncton, N.B., realized there were some changes that needed to be made to how the real estate industry operated. Their budget: $100. Their challenge: revolutionizing a century-old and archaic industry that wasn’t doing any favours for homeowners or saving them any money.
This prompted one of the biggest shakeups in modern real estate history. Homeowners were shown there were alternatives to the traditional way of selling their property—and were able to save on commission fees to boot. The inception of PropertyGuys.com also offered the rare opportunity for real estate franchising.
Franchising was the straw that broke the camel’s back. Suddenly, the signature PropertyGuys.com lollipop signs started popping up across the nation. With that, word of mouth took hold, and so, the franchising efforts began. PropertyGuys.com franchises began appearing in other Atlantic provinces, then Ontario, followed by the Prairies, before finally reaching the West Coast. There is even a franchise in the Yukon. Franchise owners love the ability to help their community save money—and the best part? PropertyGuys.com franchisees do not need to hold a real estate licence.
Co-founder Jeremy Demont explains, “It was time for a disruptor to be introduced to the industry. It is the only way that a market can truly grow.” And grow it did. Fast forward to modern day; there are now more than 100,000 homeowners that have sold their property on what is claimed to be the largest private sales network in the world.
“It is a fresh approach to the real estate market,” director of partnerships Walter Melanson said. “PropertyGuys.com is all about putting the user in the driver’s seat. The value of the product is that the user is in total control of their sale. Transparency is key.”
If there is one thing that PropertyGuys.com appreciates over anything else, it is the value of their service. CEO and founder Ken LeBlanc noted, “It was time to level the playing field a little bit. A healthy market presents options for the user, and PropertyGuys.com does just that.”
As if PropertyGuys.com wasn’t already pioneering the future of real estate, there has also been a great focus on property technology (‘proptech’ for short). Proptech is the application of information technology and economics to the real estate market. Consider the Airbnb model, which allows users to sublet their property for use via the internet. PropertyGuys.com is well ahead of the market in the proptech field, as from the start, it has hosted a digital marketplace for users to buy and sell their properties from the comfort of their own homes. This has become even more important during the pandemic for real estate, as suddenly, most, if not all, transactions were are done in a digital format.
PropertyGuys.com has defined and then re-defined what the real estate industry can look like. What started as a passion project over two decades ago has now grown into one of the most valuable franchise opportunities in the country; and it doesn’t end there. PropertyGuys.com is growing internationally with franchises popping up in the U.S. and in South Africa. There is no better time to invest in a PropertyGuys.com franchise and join thousands of people in one of the smartest way to sell.
Michael Elliott-Haché is a marketing and mass communications specialist from New Brunswick. He holds his bachelor of arts (BA) from Université de Moncton and is a writer and financial literacy educator with the Canadian Foundation for Economic Education.
PropertyGuys.com is all about putting the user in the driver’s seat.
An important factor about the company is PropertyGuys.com franchisees do not need to hold a real estate licence.
There are now more than 100,000 homeowners that have sold their property on what is said to be the largest private sale network in the world.
Date of first franchise: 2003
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