Out of PropertyGuys.com’s 115 Canadian franchise locations from coast-to-coast, mine ranks in seventh place so far this year and that is purely based on listings. It doesn’t matter if I only have 36,000 dwellings in my territory; I’m being compared to areas that have 250,000 dwellings. Market share percentage is what leads to real estate domination in any area.
In Antigonish county, we currently have 56 per cent market share, or better described, as one out of two listings are PropertyGuys.com customers in the area.
It’s been a wonderful experience being part of the franchisee family. I feel that I could never have reached such success in this business on my own. I needed the support of the team at head office and fellow franchisees because I didn’t have any experience going in. I had gusto, but needed a lot of direction and mentorship.
In addition to a culture of collaboration, we have amazing business development meetings and technical support. The PropertyGuys.com system is strengthened by our user friendly website, culture and marketing materials that hit the mark. From social media banners, Facebook ads, to postcards and radio ads, there’s always a collaborative process between franchisees and the franchisor that lead to results across the board.
My favourite support benefit is our franchise Resource Centre provided by head office. This team of nearly 20 people is an extension of our business and not only does lead-generating for each franchise location, but also aides in customer experience calls to make sure sellers are comfortable and confident in our system. They will even call selling prospects in every city to explain that someone from PropertyGuys.com is in their community and would be happy to meet for coffee. They will then book that appointment in my calendar and I get an e-mail saying I have an appointment to chat with a seller who wants some more information. It’s seamless.
Hard work matters
It’s hard to believe it was only a few years ago that I wasn’t sure of where my path would take me. From figuring out my passion to becoming a top franchisee in Canada, a lot has happened. In 2013, I won the Cathy Young Perseverance Award, an award named after a franchisee who passed away from cancer. It recognizes a franchisee that has overcome adversity. This was a huge point in my career, as I felt the franchise system was congratulating me on the success I had achieved so far, but I didn’t stop there.
In 2016 I took home the Private Sale Professional Award, which is given to someone who embodies the characteristics and traits of an ideal franchisee. These successes have validated my hard work and passion for PropertyGuys.com.
I’ve also been fortunate to be able to share my enthusiasm and bring an amazing team into the business. I work with a property marketing expert named Kristian and an administration assistant, Traci, who helps out with the daily paperwork and micro details that I’m not great at, as well as two sign installers.
There is no ceiling restricting what my team can do. The harder we work, the more money we can help our clients save and the more money we get to put into the business. My job is not 9 to 5. I have the freedom to schedule things when they work for my lifestyle. Most of the time, I can even work from the comfort of my home office, spend a weekend away with my husband, Andrew, or enjoy a morning hike with my dog, Stella, if I want to.
Being part of a franchise system has taught me that we are always more powerful as a team than on our own.
I’ve always believed in the PropertyGuys.com model, however it’s hard to be a disruptor. It’s not easy to come in and shake things up without a little resistance. You need to grow a thick skin. At first I felt nervous about promoting an alternative approach, but the strength of our system gave me the confidence and resources to stand on my own two feet and change the face of real estate in my area.
My business will always be a work in progress because I won’t stop until I’m number one in the country, and then I’ll need to work hard to retain that top spot. The entrepreneurial rollercoaster is a ride that I’m willing to take. I’ve found great success in my territory and owning my own business has been the most rewarding experience of my life.
I truly thought winning this franchise was going to be my life story, but as it turns out, losing it was.
Mallory Whitty is a PropertyGuys.com franchisee for Nova Scotia’s Pictou, Antigonish and Guysborough counties. For more information, contact her via e-mail at email@example.com.
Date of first franchise: 2003
Franchise/corporate units: 116
Investment range: $55,000 – $125,000
Initial franchise fee: $40,000 – $90,000