Williams Fresh Cafe full profile
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Williams Fresh Cafe

52 Abbotsford Rd
Gormley
ON, Canada, L4A 2C1

Tel: 416-385-9500
Toll: 888-741-7417
Fax: 416-385-9501

Contact: Harold Druxerman
Tel: 416-637-5970

COMPANY DETAILS
Year business established: 1993
Date of first franchise: 1993
Membership: CFA
Other franchise systems offered: Yes

Full Time work: Yes
Part Time work: No
Home-based: No
Special skills buyer requires: Management

SUPPORT SERVICES OFFERED
Initial training offered: Yes

Initial training includes:
A thorough 7 week in-store training program, fully immersed in the operation and business management of a Williams Fresh Cafe. This hands-on training is supplemented by an extensive library of web based courses and quizzes.

On-going training offered: Yes

On-going training includes:
We support our franchisees with a home office team of experienced professionals dedicated to ensure each cafe is maximizing its potential and performing to brand standards.

Location selection assistance offered: Yes
National Advertising Program offered: Yes
Assistance with signage/branding offered: Yes
Store layout and fit-up assistance offered: Yes
Business Description
Williams Fresh Cafe is Canada's leading fast casual cafe franchise, serving fresh food in a vibrant and inviting atmosphere. For breakfast, lunch or dinner, a meeting or coffee and a treat, Williams is the perfect stop for a fast, healthier meal or snack on the go. Williams' signature coffees, espresso-based hot and cold beverages and amazing desserts are complemented by artisan sandwiches, fresh salads and light entrees prepared fresh to order and served to customers in a relaxed and inviting atmosphere. Williams can be found in 23 neighbourhoods across Ontario, where it has been ranked as the number one regional coffee house brand. We are expanding to bring this customer-favourite cafe to more neighbourhoods across Ontario. Visit williamsfreshcafe.com.

CANADA USA International
Number of franchises units 22 0 0
Number of corporate units 1

LOCATIONS AVAILABLE
Canada: ON, GTA
United States:
International:

TERRITORY LICENSES AVAILABLE
CANADA USA International
Master licenses available No No No
Regional licenses available Yes No No
Single franchises available Yes No No
Multiple units available Yes No No
Disclosure Document (UFOC) available Yes No No

INVESTMENT REQUIREMENTS (Averages only. Actual amounts may vary due to franchise specifics - location, size, etc.)
Minimum Investment: $400,000
Startup Capital (unencumbered cash): $250,000
Maximum Investment: $700,000
Initial Franchise Fee: $30,000
Royalty Fee: 6.5%
Advertising Fee: 1%

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