The cards, which are exclusive to Club 31 members, allow customers to print or e-mail greetings with coupons. They can be customized for Valentine’s Day, Galentine’s Day or Singles Awareness Day.
“We wanted to create something that can appeal to everyone,” says Natalie Joseph, a spokesperson for Baskin-Robbins. “Instead of being targeted solely to couples, these cards bring a fun and interactive twist to telling your lover, sister, brother or best friend, ‘I love you.’”
Meanwhile, Love Potion #31 is February’s flavour of the month, offering a combination of white chocolate and raspberry-flavoured ice cream, raspberry ribbon, raspberry-filled hearts and chocolate chunks. The flavour is also available on heart-shaped polar pizzas, which feature a double fudge crust, cookies ‘n cream pieces, marshmallow topping, fudge and heart-shaped sprinkles.