After long last, Popeyes launched its Chicken Sandwich in Canada on Monday, September 14.
Following the success of the 2019 American launch and a recent pilot program in Alberta and Southern Ontario, the sandwich will now be available across the country at more than 230 restaurant locations.
“We couldn’t be more excited to share our Popeyes Chicken Sandwich with our Canadian guests,” said Popeyes Louisiana Kitchen Canada general manager Rob Manuel. “There is no better time than now to provide people with a bit of good news, and we’re thankful for the opportunity to continue to grow our business and our fanbase here in Canada.”
To reward Canadians for their loyalty and patience, Popeyes Louisiana Kitchen Canada has engaged the public on Twitter for a chance at a place on ‘The List.’
The online promotion provided exclusive early access to the sandwich in select markets on Saturday, September 12. A total of 144 guests landed on the coveted list, and the promotion proved to be a major success with nearly 1500 entries during the short promotion.
The Chicken Sandwich consists of an all-white meat chicken breast fillet, marinated in a blend of Louisiana seasonings, then hand battered and breaded in all-new buttermilk coating. It is served on a toasted buttery brioche bun with barrel-cured pickles and classic or spicy mayonnaise.
“At Popeyes, we use quality chicken that meets our specifications and a recipe which is rich in Louisiana tradition, dating back to 1972. This recipe is the centrepiece of our famous Chicken Sandwich,” said Manuel. “With more than three years of research, taste panels, and market-tests invested in the development of our Chicken Sandwich, we’re confident that Canadians will make it a favourite menu item and embrace it as their own.”
Popeyes Canada is also taking steps to serving guests safely in its restaurants. In all Canadian locations, procedures have been implemented in response to the COVID-19 pandemic that prioritizes the health and safety of guests and staff members. Measures include mandatory face masks and gloves, increased handwashing, contactless procedures, enhanced cleaning and sanitizing, the installation of acrylic shields, and strict social distancing standards, including stickers on the floor to guide guests.