Baskin-Robbins Canada recently provided $20,000 to Boys and Girls Clubs of Canada, the result of its annual fundraising campaign in support of the organization.
Held from September 1 to October 31, the campaign generated funds through the sale of Creature Creations, the brand’s newest line of ice cream treats, as well as donations from the brand’s head office, contributions from local Baskin-Robbins shops, and donations of products and promotional support.
“Once again, Baskin-Robbins Canada has stepped up to support the work of Boys and Girls Clubs in communities from coast to coast to coast,” said Owen Charters, president and CEO, Boys and Girls Clubs of Canada. “The Creature Creations campaign was a creative way to ensure customers were having fun while giving back—and it worked. We are very pleased to continue partnering with an organization that shares our values and puts kids and families first.”
Baskin-Robbins Canada first partnered with Boys and Girls Clubs of Canada in 2017. In four years, the brand and its customers have raised more than $75,000 in cash and in-kind contributions to the cause.
“Clubs play a great role in our communities,” said Baskin-Robbins Canada spokesperson Natalie Joseph. “This has been especially true in 2020. We’re particularly grateful to our customers for embracing this cause and contributing to the program. You can be sure we’ll be looking to do more in the New Year.”
Funds gathered through the program go directly to local clubs which offer a variety of programs from cooking to youth advocacy, leadership building to after-school learning and care.
With the help of more than 16,000 volunteers, 6800 staff, and corporate partners, Boys and Girls Clubs of Canada serves more than 200,000 kids each year in 775 communities across the country. For more information about Boys and Girls Clubs of Canada, or to donate, visit bgccan.com.