The 12th annual A&W Canada Burgers to Beat MS campaign, in partnership with the Multiple Sclerosis Society of Canada, raised $1.3 million in support of those living with multiple sclerosis (MS).
In 12 years, the campaign has raised more than $16 million, making A&W the single largest annual corporate fundraiser for the MS Society of Canada.
This annual fundraising initiative is very close to the hearts of A&W’s franchisees across the country, with many going above and beyond to raise much needed funds and awareness in support of those living with MS.
On Thursday, August 20, A&W hosted its first-ever Take Out Burgers to Beat MS Day at restaurants across Canada—nearly 1000 locations—by donating $2 from every Teen Burger sold on the day to the MS Society of Canada.
Christine Sinclair, two-time Olympic medalist and Canadian women’s national soccer team captain, led this special edition of the campaign for the fourth consecutive year in honour of her mother, Sandi, who was diagnosed with MS more than 30 years ago. As the campaign’s spokesperson, Christine shared her story to help educate and rally Canadians.
Canada has one of the highest rates of MS in the world, with more than 77,000 Canadians living with this disease.
Approximately 11 Canadians are diagnosed with MS every day and women are three times more likely than men to be diagnosed.
“The annual Burgers to Beat MS campaign is one of our largest partner fundraising initiatives and we are so grateful for Canadians’ dedication to helping us work towards a world free of MS,” said MS Society of Canada president and CEO Pamela Valentine. “Canadians affected by MS require more support than ever before, as they face barriers in accessing appropriate care support and financial difficulties due to COVID-19. This year in particular, we are incredibly proud to see the MS community come together in the most ‘Canadian way’ by making a positive difference to support those in need.”