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Baskin-Robbins new Creature Creations tap into the wonders of the sea

In time for National Ice Cream Month, Baskin-Robbins Canada has introduced its new line up of Creation Creatures with the theme of Into The Sea.
In time for National Ice Cream Month, Baskin-Robbins Canada has introduced its new line up of Creation Creatures with the theme of Into The Sea.

New for National Ice Cream Month, Baskin-Robbins Canada has introduced its second line up of Creature Creations, with the theme Into the Sea.

The second version of the edible ice cream treats features a dolphin, shark, and turtle, which will be available throughout July and straight through to December or while supplies last.

“July is the perfect time to enjoy the beach and ice cream,” said Natalie Joseph, spokesperson for Baskin-Robbins Canada. “It’s not always easy to head out for a day at the beach, so we thought we’d bring the fun of the beach to our guests through the fascinating world of ice cream. I cannot think of a better way to celebrate National Ice Cream Month.

The new creatures join with the brand’s July Flavour of the Month, Beach Day. Inspired by the sea, this new flavour offers a balance of sweet and salty.

According to Joseph, the highlight is the blue salted vanilla ice cream made with sea salt from ponds from the Pacific Ocean. The flavour also features milk chocolate caramel-filled turtles, blue and green freckled frosting bits, and a graham cracker ribbon.

“The vanilla pairs really well with the crunchy graham cracker ribbon,” said Mike Gooding, a 34-year veteran at Baskin-Robbins. “Our product development teams never cease to amaze me. As we approach 50 years of business in Canada, my colleagues keep finding new and exciting ways to surprise our Canadian guests and, in looking at our delivery, takeout, and general sales, I’m happy to see we’re looking healthy for the next 50 years.”

The new creatures replace the monster, unicorn, and mermaid launched in July 2020.

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