Know any dads who could use a dose of recognition, laughter, or love this Father’s Day?
Baskin-Robbins has expanded its lineup of cakes to increase your chances of touching Dad where it counts the most—the heart, tummy, and funny bone.
The brand has partnered with Someecards, one of the most recognizable online humour brands, to launch a series of three meme-based cakes featuring any combination of ice cream flavours and cake.
“Life’s sweetest moments often come from meals enjoyed together or the small surprises we extend to our loved ones,” said Natalie Joseph, representative for Baskin-Robbins Canada. “I am sure there are many fathers out there who could use a sweet memorable moment right now.”
Featured Father’s Day cakes boast decorative colours of blue and green, and hilarious web-famous memes on top, sure to make Dad snicker. Customers can also write their own special message.
“I know my father had his fair share of silly jokes,” Joseph noted. “And they kept coming back, year after year. For those who can relate, this is an opportunity to pass the corny humour forward, or to give it back to dad with a loving wink.”
Throughout the COVID-19 pandemic, the majority of Baskin-Robbins locations in Canada have remained opened with a series of safety measures to protect both the brand’s associates and guests. The partnership with Someecards comes on the heels of other innovations including the launch of DIY home kits and introduction of vegan, non-dairy ice cream.