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Baskin-Robbins returns to Oshawa, Ont. with veteran franchisee at the helm

Baskin-Robbins has made its return to Oshawa, Ont., under the helm of Kelly Wilson, who has 25 years of franchising experience. It is the brand’s 106th store overall in Canada.
Baskin-Robbins has made its return to Oshawa, Ont., under the helm of Kelly Wilson, who has 25 years of franchising experience. It is the brand’s 106th store overall in Canada.

Baskin-Robbins has made its return to Oshawa, Ont., opening the company’s 106th overall location in Canada.

Owned and operated by Kelly Wilson, an experienced franchisee, the location features the brand’s signature interior–spacious, bright, and colourful–and will offer the complete line-up of ice cream flavours, frozen beverages, milkshakes, pre and fresh packs, delivery service, and a wide assortment of cakes.

“There’s something magical about working with Baskin-Robbins,” said Wilson. “Perhaps it’s the history, the constant push for new flavours, or the vibe in our shops–or perhaps it’s combination. What’s clear is this business is all about smiles, the joys of life and fun. When I saw the opportunity to help the brand return to Oshawa, I knew it was the right move for me and my family.”

Wilson said she and her team are committed to investing time and effort to offer guests a friendly attitude and desserts, but with a particular emphasis on cakes.

“I obviously enjoy ice cream, but I have an absolute passion for cakes,” said Wilson. “There’s a lot of joy in preparing a customized cake for a guest–knowing they will enjoy it with loved ones and that the memory will last for years.”

With 25 years of prior experience in franchising, Wilson opened her own shop in Whitby in 2018. Supported by her family, she has hired four employees and is still looking to fill another three part-time positions.

“Kelly has shown great service and hospitality to our guests in Toronto and the Durham Region and we’re super excited to see her lay down roots in Oshawa,” said Natalie Joseph, spokesperson for Baskin-Robbins Canada. “Adding a new shop to our network always brings a smile to our face.”

With plans for expansion in Canada, Baskin-Robbins invites entrepreneurs to join its roster of franchise partners.

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