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Bombay Frankies to bring Indian street food to GTA this fall

Indian celebrity chef Vikram Vij is teaming with Canadian restaurant company Eat Up Canada to launch Bombay Frankies, a fast casual Indian street food concept.
Indian celebrity chef Vikram Vij is teaming with Canadian restaurant company Eat Up Canada to launch Bombay Frankies, a fast casual Indian street food concept.

Eat Up Canada is partnering with Chef Vikram Vij to launch Bombay Frankies–a new, chef-inspired Indian street food restaurant concept coming to the Greater Toronto Area this September.

The restaurant is named after India’s beloved street food, the frankie roll, which originated in the city of Bombay (now Mumbai). Specifically, the frankie is a handheld, burrito-style flatbread wrap called a paratha, filled with meat or vegetables and Indian spices and sauces. Bombay Frankies will serve a variety of meat and vegetarian frankie options, plus frankie bowls, salads, side items, and drinks.

Vij will oversee menu development as the team prepares for the grand opening of the first Bombay Frankies in Newmarket, Ont., in early September.

“Frankies have always been dear to my heart because they bring me back to the streets of India, its culture, and deep-rooted food history. Namaste and enjoy,” says Vij.

Eat Up Canada was formed in 2021 by George Heos and Alex Gerzon. The company is the Canadian master franchisee for Pokeworks and is focused on developing restaurant brands new to Canada. Heos and Gerzon are experienced restaurant owners and executives with more than 50 years of combined experience. Prior to launching Eat Up Canada, Heos and Gerzon were the co-founders of Onfire Restaurants Inc. and have held senior roles in franchising, real estate, construction, finance, marketing, and operations at some of Canada’s largest restaurant companies.

“The goal is to open three to five locations in the first year, with the potential for more than 100 restaurants in 10 years,” says Heos. “Having seen the rise in popularity of Indian cuisine in Canada, we believe there’s a huge opportunity for Bombay Frankies in the fast casual restaurant sector.”

“In addition to Chef Vij’s stand-out menu items, we plan to focus on offering superior customer service and a great team culture,” adds Gerzon. “These are the core values that Eat Up Canada is committed to as we move forward with Bombay Frankies and other exciting projects.”

Franchising opportunities are available, and Eat Up Canada is looking for locations for Bombay Frankies across Ontario, ideally between 1,200 and 1,500 square feet (111 to 139 m2).

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