Dairy Farmers of Canada (DFC) has announced McDonald’s Restaurants of Canada Limited (McDonald’s Canada) will feature the famous Blue Cow logo in its $1 cones and $2 sundaes promotion.
In so doing, McDonald’s Canada joins a growing family of companies and products leveraging the Blue Cow logo to help consumers identify products made with 100 per cent real Canadian milk.
“Dairy Farmers of Canada is very pleased to welcome McDonald’s Canada to the Blue Cow family,” said president of Dairy Farmers of Canada Pierre Lampron. “McDonald’s Canada’s adoption of logo speaks volumes about their confidence in Canadian dairy farmers and the stringent standards they uphold every single day in producing high-quality milk.”
“The inclusion of the Blue Cow logo in our summer soft serve campaign advertisement is important, as we want Canadians to know we are sourcing and supporting Canadian dairy that is part of the classic McDonald’s soft serve they know and love,” said Jean-Guillaume Bertola, director of rand Strategy with McDonald’s Canada.
Nearly 500 licensees and more than 8000 products now feature the Blue Cow, which has been recognized as one of the top three most influential logos in Canada, according to Cohesion Strategies. Nine out of 10 Canadian consumers surveyed now recognize the logo.
The logo is underpinned by proAction , the industry’s robust quality assurance program, under which Canadian farmers demonstrate high standards in areas such as food safety, sustainability, and animal care.
“Canadians want to know what is in the foods they consume and where they come from, and the Blue Cow provides that clarity,” added Lampron. “It is emblematic of the industry’s commitment to excellence in producing the high quality Canadian milk ingredients used in the dairy products consumers enjoy.”