With approach of its 50th anniversary in Canada this September, Baskin-Robbins is thanking Canadians for entrusting them to help brighten up lives and morale during the past 17 months of the pandemic.
Over the past year, store sales growth at most if not all 104 shops in Ontario, British Columbia, Manitoba, and Quebec have hit levels not seen in recent memory.
“We are extremely humbled and grateful for the trust Canadians have placed in us during these challenging times,” said Mike Gooding, the longest-tenured representative of Baskin-Robbins in Canada with 34 years of service. “All of us, at work and in personal circles, have been surrounded by challenges. Through it all, we’ve seen a great humanity among people, neighbours, and also the business community. We’re proud of our collective resilience and that includes the work of our franchisees, who have done their best to pivot with us in order to keep our service level. We’re honoured by this vote of confidence and that we’ve found ways to deliver our product and promise of smiles through it all.”
Delivery and take-out service has played a big part in the brand’s resilience and success during the pandemic. Some stores have seen close to a doubling of sales figures due to demand for delivery, for example.
“We’re in business to meet the demands of our guests,” says Ronnie Liu, an Ottawa-based franchisee with Baskin-Robbins since 2016. “In the early months of the pandemic, we realized expanding our hours to accommodate the late-night consumer was a contributing factor to our success. “
Numbers from the first half of the summer season indicate that delivery continues to do well.
To celebrate National Ice Cream Month, Baskin-Robbins Canada introduced its second lineup of creative ice cream sundaes, known as Creature Creations into the Sea– this is the second iteration of the ice cream treat that features a dolphin, shark, and turtle.