Edible Arrangements, a food delivery franchise system known for fresh fruit assortments, celebrated National Donut Day with a twist by coring Granny Smith apples and dipping them in chocolate to create ‘Edible Donuts.’
The new product line offers a range of toppings, including sweet sprinkles, caramelized hazelnut crunch, coconut shavings and almonds. Customers can buy one, six or 12 ‘donuts’ at a time, either in-store or online.
“Crafting a donut-shaped, chocolate-dipped apple treat is our unique twist on a nostalgic indulgence our customers can enjoy without total guilt,” says Tariq Farid, Edible’s founder and CEO. “This is also a big moment for our brand. It is the first product we’re launching as we pivot from being a ‘gifting entity’ to more of a ‘treats-centric’ brand.”