Good Earth Coffeehouse has set its sights on acquiring locations across Canada abandoned by international coffee chains.
Changes in the Canadian coffee landscape induced by the pandemic have created large industry gaps, due in large part to the announced closure of over 300 Starbucks coffee shops in Canada. As a Canadian company, Good Earth sees this as an opportunity to bring their community-minded coffeehouses to more Canadians.
“While other brands are shrinking, we are stepping up to serve communities. We believe the human interaction that takes place in our coffeehouses is valuable—as valuable as the ethically sourced coffee and fresh food we serve. A coffeehouse is so much more than a drive-thru convenience,” said Michael Going, founder and CEO of Good Earth Cafes Ltd. “Social interaction is part of being human, and at Good Earth Coffeehouse we get that.”
Good Earth has retained Stan Boniferro, managing director of Stabon Enterprises to work with landlords and developers in identifying sites suitable for conversion to Good Earth Coffeehouses. Focus will be on sites with proven performance, in-place infrastructure, and opportunity for future growth. Sites selected will create opportunities for Good Earth and its franchisees to grow, prosper, and serve the needs of communities.
The new sites also create opportunities for investment and lifestyle changes. Gerry Docherty, president and chief operating officer of Good Earth said, “This unique opportunity in a competitive landscape offers excellent partnership possibilities for investors looking for multi-unit franchises and for single-unit owner operators alike. The pandemic has awakened people’s desire to be in greater control of their lives, something franchising with Good Earth has to offer.”