This summer, McDonald’s Canada is celebrating the Grand Big Mac to nationwide menus at participating restaurants for a limited time.
A twist on one of the restaurant’s favourite burgers, the Grand Big Mac is a bigger Big Mac with even more ingredients added.
“McDonald’s puts quality and taste at the forefront of everything we do, and we are continually innovating our food offering for our guests,” said Rebecca Smart, director, national marketing, McDonald’s Canada. “We know that Canadians love the classic combination of ingredients and signature taste of the Big Mac. The Grand Big Mac gives guests even more of what they love, with two larger 100 per cent Canadian beef patties, more special sauce, and more of the same Big Mac toppings fans love.”
McDonald’s is using ASMR (autonomous sensory meridian response) as part of the menu item’s promotion. The ‘Grand Big Mac Sounds’ experience, available via YouTube, takes guests on a journey to discover the sandwich’s story—from the sound of a patty cooking, the squeeze of Big Mac sauce, the rustle of lettuce, and the nestling of the burger on the bun.