The union marks the start of a five-year collaboration making Mary Brown’s signature menu items, including the Big Mary; Spicy Big Mary; and the brand’s latest sandwich, the Nashville Mary, as well as Chicken Tenders and Taters available at the brand’s first-ever concession location at Rogers Centre (home of the Blue Jays).
“Our partnership with the Toronto Blue Jays is a game changer for our brand,” says Jeff Barlow, vice-president of marketing, Mary Brown’s Chicken. “There are many synergies between us and the Blue Jays, including a shared history as proud Canadian organizations, a shared commitment to supporting Canadian communities, and the shared experience of spending meaningful moments with family and friends. Mary Brown’s fans have a passion for baseball, and we are thrilled to be part of memories made at Rogers Centre–and with baseball fans coast-to-coast.”
“Mary Brown’s Chicken is an incredibly successful Canadian company, and it was an easy choice to partner,” says Mark Ditmars, vice-president, corporate partnerships, Toronto Blue Jays. “Serving delicious Mary Brown’s sandwiches at Rogers Centre and bringing our brands together at franchises across Canada will benefit Blue Jays fans and Mary Brown’s customers as we bring this partnership to life over the next five years.”
With this announcement, Mary Brown’s Chicken is now affiliated with both the Toronto Raptors through an integrated broadcast feature on Sportsnet and now as an official partner and rights holder of the Blue Jays.
“We can’t think of a better way to show our Canadian pride and commitment than to connect our brand to these great Canadian sports teams,” states Barlow.
Mary Brown’s Chicken is also a supporter of BGC Canada (formerly Boys and Girls Club) alongside Jays Care Foundation, the philanthropic arm of the Blue Jays. Through these two partnerships, the company is looking to bring experiences and activations to baseball fans across the country.