“In a very competitive marketplace, the need to stay relevant is always present,” says Mary Brown’s president, Hadi Chahin. “We needed to freshen up our look to appeal to millennials as a key market segment, but also to show our loyal customers we are passionate and excited for the future.”
The logo has been updated with a maple leaf as a testament to Mary Brown’s Canadian heritage and support for local farmers. The chain has also updated its colour palette with vivid orange and warm blue as a tribute to its Newfoundland roots.
“The orange represents the sunrise and the warmth and hospitality of Newfoundlanders,” says Chahin. “The rich aqua blue represents the ocean surrounding the island.”
Store interiors will also be updated with a wall mural of Newfoundland’s iconic row houses and new branding around Mary Brown’s slogan, “Made-Fresh-From-Scratch.”