Food-service franchise system McDonald’s Canada now allows customers to collect McCafé Mobile Rewards through its McD’s app with the purchase of any hot beverage.
The new McCafé mobile rewards will not replace the on-cup loyalty program. Customers can collect mobile rewards by scanning the McCafé mobile rewards card or another mobile offer in-restaurant, drive thru, or kiosk, or by placing a mobile order that includes an applicable McCafé hot beverage. Just like the on-cup component, when seven rewards stickers are collected, customers will receive a mobile offer in the My McD’s app for a free medium hot McCafé beverage.
“The on-cup stickers has become a fun and easy way to enjoy McCafé. Now digital rewards bring new dimension to how people order, collect, and pay on their smartphone through the My McD’s app,” says the company’s vice president and chief technology officer Lara Skripitsky. “It helps people conveniently incorporate McDonald’s and McCafé into their everyday routines.”