McDonald’s has named its first-ever Canadian representative for its Flagship Farmer program.
Stephen Hughes, from Chinook Ranch in Longview, Alta., will be involved in the company’s global initiative that amplifies the stories of exceptional farmers who exemplify best practices in beef production and agriculture.
Hughes was selected for his long-term commitment to innovative ranching practices, including year-round rotational grazing techniques. In his role, Hughes will inspire and inform fellow ranchers, share his experiences, showcase the best practices of beef producers, and engage stakeholders on the impact he has achieved at Chinook Ranch.
The longstanding relationship between the brand and Chinook Ranch has helped to establish the company as one of the global leaders in beef sustainability and represents the organization’s unwavering commitment to the country’s beef industry.
“Our company’s commitment to using 100 per cent national beef and supporting ranchers and farmers remains a key business priority,” said McDonald’s Canadian division president and CEO, John Betts.