Boston Pizza has announced a new partnership with iconic video game company, Nintendo.
Between Aug. 1 and Oct. 31, Boston Pizza (BP) guests will get the chance to immerse themselves in the Mushroom Kingdom through activities and gameplay.
“We had the opportunity to partner with one of the premier entertainment brands in the world and as the leader of family dining occasions in Canada, we jumped at the chance to work together,” says James Kawalecki, vice president of marketing, Boston Pizza International. “Mario and pizza are a great combination, and we look forward to enhancing our BP kids experience through this collaboration. Through this partnership, Mario and friends will be taking over [the] kids’ menu, which will include a variety of exciting activities featuring the beloved and iconic characters and games available on the Nintendo Switch system.”
The quick-service chain is also offering Nintendo Switch Fun Sundays–an enhanced dining experience that will be offered at select Boston Pizza locations across British Columbia, Alberta, Ontario, and Quebec. Each Sunday during the partnership, guests in the Nintendo Switch Fun Sundays reserved section at participating restaurants have the option of ordering an extra special menu item: a Nintendo Switch system, delivered right to their table for families to use during their dining experience (available to borrow with the Nintendo staff’s support on a first-come, first-served basis). The system will come equipped with some fan-favorite Mario games that guests can enjoy as they await their meal. Visit BostonPizza.com in August for details about Nintendo Switch Fun Sundays, including locations, dates and times.
“We’re thrilled to be bringing our community of characters and family-friendly experiences to Boston Pizza guests across Canada,” says Susan Pennefather, general manager of Nintendo of Canada. “Through this unique partnership, we look forward to creating shared memories and bringing smiles to people’s faces.”
Boston Pizza is also giving away 30 prize packs that each include a Nintendo Switch – OLED Model system and two selected Mario games. Plus, 20 additional winners will receive Nintendo merchandise valued at
$250. Winners will be drawn on Nov. 1, 2023, and must meet contest eligibility criteria.