Food-service franchise system Swiss Chalet has partnered with WW (formerly Weight Watchers) to showcase the restaurant’s healthiest menu choices.
The restaurant’s new menu will have a WW branded page, showcasing the point values for key menu items recommended for those focused on healthy living and weight maintenance. Each item will showcase the WW SmartPoints® value—the WW patented system that uses nutritional science to assign an easy-to-use number to foods based on calories, saturated fat, sugar, and protein.
Even if customers do not follow the WW program, the familiarity of the brand’s SmartPoints system will resonate with guests and make it easy for them to make healthy choices.
“The lower the SmartPoints, the better the choices,” says Swiss Chalet’s executive corporate chef Tallis Voakes. “It’s much easier than trying to decipher calories, sugar, and fat content. This partnership makes eating out simple and healthy.
“The WW SmartPoints system takes the guesswork out of menu ordering for our customers by assigning a value that looks at food holistically.”