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Pizza Pizza eyes expansion into Mexico with new master franchise agreement

Pizza Pizza has signed a master franchise agreement to expand into the Mexican market in 2022. Pictured are Ricardo Aldrete, president and CEO of GrünCorp; Paul Goddard, president/CEO of Pizza Pizza Limited and Nataly Valdez, CEO of Key Spot Group.
Pizza Pizza has signed a master franchise agreement to expand into the Mexican market in 2022. Pictured are Ricardo Aldrete, president and CEO of GrünCorp; Paul Goddard, president/CEO of Pizza Pizza Limited and Nataly Valdez, CEO of Key Spot Group.

Pizza Pizza has established a master franchise agreement with Guadalajara, Mexico-based KeySpot Group (KSG)/GrünCorp., to expand into the country.

The partnership will see the Canadian pizza chain enter the Mexican marketplace in 2022. GrünCorp, through its affiliated company KSG will be the master franchisee for Mexico responsible for developing and growing the restaurants in the country.

“We are excited to introduce pizza lovers in Mexico to our innovative and unique offering. Our wide assortment of pizzas, signature chicken products, and famous slices is a proven formula that we look forward to bringing to new markets,” said Paul Goddard, president/CEO of Pizza Pizza. “Appeal for pizza continues to grow in Mexico and we believe our delicious food and great value will connect well with Mexican consumers. Our partner, KSG/GrünCorp, is a long-standing, highly reputable business leader in Mexico, with deep expertise in restaurants and real estate, and we are proud to be working alongside their experienced team.”

“We are thrilled to partner with Pizza Pizza, a quick-service pizza industry leader in Canada and we are very confident that together we will have great success in the Mexican market,” said Ricardo Aldrete, president/CEO of GrünCorp. “We also love Pizza Pizza longstanding involvement in the community, and their continual innovation approach that is reflected in their high product quality, and industry-leading service and convenience.”

Pizza Pizza currently operates more than 730 locations across Canada.

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