Redberry Restaurants (Redberry) is further extending its commitment to education with two new fundraising initiatives. The first is a new twist on the company’s annual donation drive, which engages the community to raise post-secondary school scholarship funds for employees and students in the community. This year, Redberry is adding an initiative to help children in primary school by supporting a local Ontario “Backpack Challenge.”
When long-time employee Joe Bauer brought forward the opportunity to work with the annual Waterloo Regional Police Service (WRPS) “Backpack Challenge,” Redberry joined in the efforts. In addition to working at Burger King for the past 37 years, Bauer volunteers as an auxiliary police officer with WRPS.
Through the program, Redberry will donate 50 backpacks and food gift vouchers to families in need in the Region of Waterloo, including the communities of Cambridge, Elmira, Kitchener, and Waterloo.
“As a former teacher, I have always believed in the power of education. I’m proud to champion and advocate for programs that provide educational opportunities to those in need. The ‘Backpack Challenge’ is a great primary school addition to our Burger King Foundation post-secondary education support,” says Sharron Fry, director of marketing, at Redberry.
While Redberry raises scholarship funds year-round, this time of year, they enhance the effort. Running through Thanksgiving, Redberry Burger King locations will conduct donation drives to raise funds for scholarships provided by the Burger King Foundation. Customers are encouraged to donate a dollar for student scholarships, and in return, they will receive a dollar for their next purchase. Each year, Redberry also contributes thousands of dollars and awards the Redberry Legacy Scholarship, in addition to the general Foundation scholarships.
Last year, Redberry raised more than $80,000 during the donation drive, which was topped up by other initiatives and donations by the brand’s corporate office for a total of $243,000. The goal is to surpass that donation amount by 20 per cent this year.