Tim Hortons saw a record-breaking $19.7 million raised through the sales of Smile Cookies this year, supporting more than 600 charities and community groups across Canada and in the United States.
“We’re so proud and humbled that Tims guests have once again shown incredible support for our Smile Cookie campaign, and important charities and community groups where they live, by helping us raise a record-breaking $19.7 million,” says Axel Schwan, president of Tim Hortons for Canada and the United States. “To achieve such an amazing result means baking and hand-decorating millions upon millions of Smile Cookies over the course of just a week. My heartfelt thanks go out to everyone in the Tim Hortons family who made this happen, all our passionate restaurant owners and team members, and the volunteers who helped us dot eyes and create smiles. And again, we couldn’t do it without the support of our guests across Canada and in the United States–on behalf of the 600 charities and community groups you are supporting, thank you so much!”
The first-ever Smile Cookie campaign in 1996 raised funds to support Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $111 million for charities and community groups that are selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks, and schools.
Ryan DiTommaso and Ashleigh MacLeod’s Tim Hortons restaurant in Dunnville, Ont., sold the most Smile Cookies this year—an amazing feat considering Dunnville has a population of about 6,000 people. Their team hand-decorated and sold almost 52,000 Smile Cookies, which is nearly nine cookies for every resident in Dunnville. The proceeds from the sales of Smile Cookies in Dunnville are being donated to the Dunnville Hospital and Healthcare Foundation.