Subway Canada has started its new national hunger initiative, ‘Never Miss Lunch.’
Subway has partnered with Food Banks Canada to raise awareness and funds for the ‘After the Bell’ program where 15 cents from every Kid’s Pak meal purchased goes towards the initiative. The chain aims to increase the amount of nutritious food that kids in the campaign receive by 25 per cent.
“Never Miss Lunch is the evolution of our longstanding partnership with Food Banks Canada and aims to bring awareness to the important issue of child hunger in Canada,” said Subway’s marketing director, Cristina Wells. “We are committed to the communities in which we operate in and will continue to do our part to fill the gap for fresh food access for those that need it most.”
Guests also showed their support by rounding up their purchase to the nearest dollar during in-restaurant donation drives, which took place at participating restaurants between the dates of Nov. 3 and 10.