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Tim Hortons, Justin Bieber collaborate again to bring Canada Biebs Brew

Justin Bieber has once again collaborated with Tim Hortons, this time helping to develop a French vanilla flavour of the brand's Cold Brew coffee called Biebs Brew.
Justin Bieber has once again collaborated with Tim Hortons, this time helping to develop a French vanilla flavour of the brand’s Cold Brew coffee called Biebs Brew.

Starting June 6, Tim Hortons guests across Canada and the United States can try Justin Bieber’s next collaboration with the chain.

The first part of the Tim Hortons-Bieber collaboration was focused on the pop music superstar putting his own spin on his favourite treats at Tim Hortons: bite-sized Timbits donuts, also known as Timbiebs.

This time, the two developed a new twist on what the restaurant is best known for: brewing coffee.

In product brainstorms with the Tims team for the second partnership, Bieber shared he prefers his coffee on ice, which led to working on a new flavour of Tim Hortons Cold Brew, which is made with 100 per cent ethically sourced premium Arabica beans and is slowly cold steeped for 16 hours.

Also inspired by a slight sweet tooth and his love for hints of vanilla flavouring in his coffee, Bieber and the rest of the team developed a french vanilla flavour to go with the brand’s Cold Brew.

“We couldn’t stop at Timbiebs, we needed a Biebs Brew too. And we are bringing out both next month,” said Bieber. “Doing a Tim Hortons collaboration had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”

All three Timbiebs flavours–Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours–will return to Tims restaurants along with Biebs Brew on June 6.

In Canada, Tims restaurants will also have a co-branded limited-edition Biebs Brew tumbler available for guests to purchase. These co-created tumblers are made with stainless steel, come with a reusable straw, and can be used for both hot and cold beverages. They also go on sale on June 6 while supplies last. Select Tims restaurants will also be bringing back limited quantities of Timbiebs merchandise for guests, including the beanie, fanny pack, and tote bag that were developed in collaboration with Bieber.

“Timbiebs was a huge success–truly beyond all of our expectations–and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, chief marketing officer for Tim Hortons. “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”

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