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Tim Hortons, Shawn Mendes announce campaign

Tim Hortons has partnered with Shawn Mendes for a Home Where Heart Is campaign.
Tim Hortons has partnered with Shawn Mendes for a Home Where Heart Is campaign.

Tim Hortons has partnered with Shawn Mendes for a Home Where Heart Is campaign.

The event will help promote Mendes’s upcoming sold-out stadium show in Toronto on Sept. 6.

As part of the contest, fans countrywide can enjoy limited-edition Tim Hortons cups featuring Shawn Mendes, the roses from his current album, and a maple leaf. Guests can get their hands on the ‘Tim Hortons x Shawn Mendes’ cups by purchasing any small, medium, or large hot beverage until Sept. 6 or while supplies last.

Mendes reusable ceramic cups will also be sold at participating restaurants in the Greater Toronto Area.

With this campaign, a film was created by agency Gut and directed by Jason Koenig to depict Mendes’s career journey, from the first time he posted videos online in his hometown of Pickering, Ont., to playing packed stadiums.

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