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Tim Hortons summer camps moving to digital model

Tim Hortons Foundation Camps announced it will be using an online experience model this summer due to the COVID-19 pandemic.
Tim Hortons Foundation Camps announced it will be using an online experience model this summer due to the COVID-19 pandemic.

Tim Hortons Foundation Camps is reimagining its summer camp programming for youth with a comprehensive online experience.

The launch of Tims eCamp is set for July and will serve as an alternative to the foundation’s physical camps which are postponed until at least the fall due to the COVID-19 pandemic. The Tims Foundation will leverage existing program curriculum, from their year-round school and summer programs, and reformat it for digital delivery.

“For the past 45 summers, we have proudly served youth from Tim Hortons communities with life-changing camp experiences,” said Dave Newnham, president and executive director, Tim Hortons Foundation Camps. “This pandemic has made it increasingly challenging to safely plan and prepare for our in-person, overnight camp programs this summer.”

Tims eCamp will support youth in accessing online programming through either connectivity or devices. With enhanced measures to ensure camper safety and security, Tims eCamp will introduce eCabins lead by trained facilitators that will guide group instruction.

Children who were registered to take part in physical camp will be eligible to participate in the new Tims eCamp experience.

Tim Hortons Camp Day, the Foundation’s largest annual fundraiser, is in line to be rescheduled to later this summer. Tims Foundation will also be working with the federal government to explore how the recently expanded Canada Summer Jobs Program can support seasonal student roles.

“The Foundation Camps have been core to our brand for decades and have been passionately supported by our restaurant owners, team members, and guests. Now, more than ever, we are committed to support vulnerable youth from our communities who need our help the most,” said Duncan Fulton, COO, Tim Hortons, and chairman, Tim Hortons Foundation Camps.

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