A partnership between Les Rôtisseries St-Hubert Ltée and Van Houtte Coffee Services Inc. (VHCS), will see the latter’s coffee brand become the official brew of all St-Hubert restaurants.
As part of this deal, both companies are evaluating various cross-promotional initiatives to benefit St-Hubert’s clientele, as well as the possibility of using Van Houtte coffee in the recipes offered in the chain’s restaurants. In addition, St-Hubert will increase its promotion and offering of alcoholic and specialty coffees.
“We are delighted to become part of the St-Hubert product range,” said VHCS’s vice-president and general manager, Chris McMahon. “The drinks that will be served in restaurants are created from premium-quality coffee beans, carefully selected, and roasted using a traditional European single-batch process. This expertise offers St-Hubert customers a rich, flavourful brew that will provide an accompaniment to meals served every year in the chain’s 124 restaurants.”
St-Hubert Group’s president, Richard Scofield added: “It is a great source of pride for our chain and its 10,000 employees to showcase products from Quebec, from cabbage grown by local farmers to chicken and spare ribs of exceptional quality, and now coffee, from a brand with strong local roots, which allows us to serve our customers a drink with a unique flavour.”