Starting Monday, May 2, breakfast at Wendy’s will be available nationwide, headlined by a signature coffee blend and menu items that pay homage to favourites such as the Breakfast Baconator and Frosty-ccino.
“We believe the breakfast category is ripe for disruption and we’re here to offer a fresh, high-quality breakfast that customers deserve,” said Liz Geraghty, chief marketing officer, international, The Wendy’s Company. “We’ve done the work. We’ve immersed ourselves in what Canadian customers want from their breakfast through extensive research and have worked closely with our franchisees to ensure their teams are set up to successfully deliver a breakfast worth waking up for.”
Wendy’s signature breakfast menu will include the Breakfast Baconator, a grilled square sausage patty paired with two slices of cheese, six strips of oven-baked Applewood smoked bacon, and a Canadian grade A egg, all covered in a Swiss cheese hollandaise style sauce on a toasted bun; Frosty-ccino, which combines cold brew coffee with a chocolate or vanilla Frosty flavour featuring Canadian dairy, served over ice; and half-moon seasoned potatoes featuring a blend of spices.
Other menu items include a sausage or bacon, egg & cheese sandwich, biscuit, or croissant. For those looking for meatless options, any breakfast sandwich is also available with egg and cheese only.
For the first time ever, Wendy’s is offering a signature medium-roast coffee blend for its Canadian customers. During the research phase, the coffee was tested by nearly 1000 Canadian consumers. The coffee is roasted, ground, and packed in Canada, brewed continuously throughout the day to bring out the best flavours and is served to order.
“Our culinary team spent two years conducting extensive research to deliver this breakfast menu that is bound to change morning routines,” said Hayley Kianoff, manager, international culinary innovation, The Wendy’s Company. “We tested 15 different menu concepts with more than 3700 Canadian consumers to make sure we got it right. The Breakfast Baconator and the bacon, egg and Swiss croissant received high ratings by consumers, while our seasoned potatoes are all but guaranteed to be among fan favourites.”
Wendy’s breakfast will be delivered using providers such as SkipTheDishes and UberEats.
Wendy’s Canadian franchisees are hiring more than 1500 new crew members to join an existing team of approximately 15,000 across the country.