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Wendy’s unveils new international brand at 400th Canadian store in Ottawa

Wendy’s has unveiled its updated international brand standard at a new location in Ottawa, which is also the company’s 400th restaurant in Canada.
Wendy’s has unveiled its updated international brand standard at a new location in Ottawa, which is also the company’s 400th restaurant in Canada.

Wendy’s has introduced a “wholly enhanced restaurant design” to Canada with the opening of its 400th restaurant in the country.

The new restaurant at 2545 Carling Ave. in Ottawa, owned by Wendy’s franchisee the Thakker organization, not only marks a significant milestone, but it also features the new Wendy’s International brand standard for design. According to a media release, the new brand standard includes “a smaller footprint with a simple, efficient design which costs less to build while being adaptable to a range of locations including urban retail locations, food courts, drive-thru only, and even shipping containers.”

The Ottawa restaurant, which is the first free-standing version of the new brand standard in Canada, includes one exterior pick-up window serving two purposes: one side is for drive-thru customers and the other is a walk-up window for delivery drivers. This allows those who are ordering via drive thru to place their orders faster and at the same time increases the speed for delivery pickup. The interior includes a new order flow system, modern finishes, lighting and artwork, and a high-efficiency HVAC system utilizing significantly more fresh air from outside with much less reliance on recirculated air.

Additional restaurants following this design are in development across Canada, including Parksville, Vancouver Island and a drive-thru and walk-up only model in Trenton.

“Wendy’s has strong momentum in Canada with nine years of consecutive restaurant sales growth, and the addition of more than 50 new locations across the country in recent years,” said Abigail Pringle, Wendy’s international president and chief development officer. “We’ve driven this growth by embracing continued points of difference, including sourcing high-quality Canadian ingredients like fresh beef; continually investing in menu innovation and quality; improving the sustainability of our packaging; and investing in our delivery and digital business to reach more customers, more often.”

The brand isn’t stopping with its 400th location.

“Looking ahead, and with commitments from current franchisees and through the recruitment of future franchise partners, we’ve laid out an ambitious plan to significantly accelerate growth,” added Pringle. “Expanding our presence also allows us to create more career opportunities as we bring more high-quality, freshly prepared food to customers across Canada.”

Wendy’s is actively recruiting new franchisees across Canada, with significant focus in Quebec, and the Maritimes.

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