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Century 21 unveils rebranding campaign

Real estate franchise system Century 21 has unveiled its new branding, which includes a new logo, TV commercial, cross-channel media partnership with ESPN and digital, social and print campaigns.

The company has modernized its logo, changing the colour scheme to black and gold, and debuted a 30-second TV spot (see below) titled “Don’t Settle for Average (Unless You’re in the Market For It).” Its ESPN partnership will include sponsoring ‘relentless moments’ in sports, creating live commercials featuring anchor Kenny Mayne and distributing digital content across social media platforms.

“Our rebranding campaign is more than a logo, it is recognizing that every broker and affiliated agent has their own way of doing things that works for them,” says Cara Whitley, chief marketing officer (CMO) at Century 21. “We are providing a clean and clear stage for their individual personalities and unique stories to be told.”

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