In an effort to promote the health and safety of seniors who may be at increased risk during the COVID-19 pandemic, AlayaCare and Freshii are joining forces to provide some of the essential supplies.
The two companies are partnering to identify and deliver fresh food options to seniors within the Greater Toronto Area (GTA). Seniors in need will be identified via the AlayaCare platform, which is used by home and community care clients in Ontario. Freshii, to limit contact with seniors at risk, will provide healthy, prepared meals to the home and community care agencies for delivery.
AlayaCare CEO Adrian Schauer, through the Madiro Fund, along with Daniel Klass of Klass Capital, Dennis Kavelman of the Kavelman Fonn Foundation, and Jordan Banks of the Moses and Temara Tobe Foundation, have collectively pledged $100,000 to support the initiative and are encouraging other restaurants and donors to support homecare patients.
They will also support Toronto not-for-profit community support service agencies SPRINT Senior Care and Bellwoods Centres for Community Living to ensure their COVID-19 community response teams have the necessary resources. The funds will be used for the pick up and delivery of essential items such as medications and groceries.
AlayaCare and its partners are also recognizing homecare workers for their efforts during the COVID-19 crisis by highlighting their stories on its social media platforms using the hashtag #COVIDHeroes.
“Community support services are critical to seniors in need, and organizations like SPRINT Senior Care and Bellwoods Centres for Community Living continue to selflessly deliver care to an increasingly isolated and vulnerable population,” said Schauer. “In an extraordinary time, we’re proud to bring together partners and supporters, like Freshii, to help improve the experience for those aging and sheltering in place.”